Focus marketing ressources on A clients

An analysis of target groups for products and services saves marketing resources and money. This is basic knowledge of any businessman. The difficult part begins with the classification of clients. Only by such a classification can resources be focused on really remunerative clients. The way in which target group segmentation works is described by Dr. rer. nat. Jürgen Kaack, management consultant with STZ-Consulting Group on MittelstandsWiki.de.
GERMAN