B2B marketing
Good datasets make for a successful sales approach

Customer data is the foundation of every business. That is why Oracle Data as a Service for Marketing has now been enhanced by an extensive B2B database.

It contains anonymous target group data for a sales approach via digital media as well as known profiles and business data for expanding an existing database or for e-mail marketing.

The data was developed in collaboration with some of the largest B2B data suppliers, including Dun & Bradstreet and Madison Logic. Distributors now have access to 300 million anonymous business profiles via the Oracle BlueKai Audience Data Marketplace or the Oracle Data Management Platform. The database takes more than 200 target attributes into account in order to identify, qualify and approach new B2B target groups. (Source: Oracle/bs)