Big data
Customer intelligence draws feedback from all channels

The majority of companies are still unable to methodically organise unstructured customer data to gain more information from it. And yet compact analysis instruments already exist; with their help, medium-sized companies are able to evaluate direct and indirect feedback through all sales channels and precisely identify customer requirements.

With Oracle DaaS for Customer Intelligence, companies are now able to draw conclusions about trending topics and emerging problems and to gauge customer sentiment on the basis of comments, opinions, postings, and other unstructured customer data. For this purpose, Oracle uses a combination of keywords, semantic analysis and language analysis from chats, surveys, comments and user forums. The system analyses up to 40 million websites and 700 million messages every day. (Source: Oracle/bs)