A big challenge in modern marketing is the huge volumes of data on online and offline customer behaviour stored in different systems. To increase conversion rates, Oracle has now linked the Oracle Marketing Cloud with Oracle Commerce and Oracle WebCenter Sites.
This enables customers to be identified via several digital channels and to be addressed efficiently through personalised feedback. Oracle’s marketing ecosystem already comprises over 200 Apps that orchestrate the interplay between individual components. The objective is to achieve cleaner brand management and universal, personalised, hassle-free customer communications based on more consistent profiles. This is possible through the merging of marketing, web and e-commerce data to create consistent customer profiles. (Source: Oracle/bs)