Oracle cloud
New tagline reflects changing times

To coincide with the launch of the Oracle Cloud Platform in June, a new tagline has also been formulated: “Integrated Cloud Applications & Platform Services” refers to Oracle’s unique competence in integrated cloud solutions, which make digital transformation possible for all business areas.

The new tagline replaces the “Hardware and Software, Engineered to Work Together” slogan, for all communications activities, whether website, video, e-mail or product communications. With this new tagline, Oracle expresses its firm belief that its cloud has entered a new era.

It now comprises a full suite of SaaS, PaaS and IaaS services, and the company anticipates that cloud and on-premise applications will begin to co-exist over the next few years. The Oracle cloud will be compatible with applications installed on site and be based on recognised standards.

Graphics containing the new tagline and internal standard phrases can be downloaded, together with guidelines governing use, as Oracle Corporate Tagline.zip. A new version of the PowerPoint template for corporate presentations is also available; the tagline can be found on Slide 47 of this template. (Source: Oracle/rf)