According to IT consulting company IDC’s current study ‘Digitally Transforming Retail Businesses’, West European businesses are currently experiencing an enormous investment wave in the field of digital equipment. Nearly two thirds of businesses questioned have already taken on a massive expansion of their data-driven business models or are about to do so.
The focus for investment plans for 2015 and the following years is the centralisation of all databases into an integrated overview with all customer data and product databases. Extending mobile access and improved digitalisation of sectors will also be invested in.
The multitude of access points for customers is a particular challenge. Existing platforms for e-commerce will therefore be equipped with new features, whereby an increase in mobile commerce is most notably expected.