Employer branding
Employee evaluations influence applicants

The evaluation of a company on the Web can play a decisive role in influencing who applies to the company. Nearly three out of ten applicants (29%) search online to find out how past and present employees have evaluated their company. More than three quarters (76%) of those who change jobs are influenced by employee evaluations in their decision-making. These are the results of a representative survey conducted by Bitkom Research among 803 professionals.

Slightly over a half of those surveyed (53%) decided for a company after being encouraged by online reports and notes on that company, while 47% of those surveyed nonetheless decided against the company thereafter. By contrast, significantly fewer employees evaluated their own employers: Just a little over one sixth (17%) of employees have already posted an evaluation online. (Source: Bitkom/bs)