Contemporary work
Video is changing the office workplace

Modern technologies such as video conferencing – whether mobile, desktop or in conference rooms – are a key driver of more efficient cooperation in the office. This at least emerges from a study by Sir Cary Cooper, Professor of Organisational Psychology and Health at the Manchester Business School.

Video conferences were previously often tied to a meeting room, complicated to use, and often of poor quality. This is now history: video conferences today can be called up quickly and self-explanatorily using a wide range of end devices, simply by clicking on a contact from an address book. Built-in features suppress unwanted background noise, capture all the participants in the room automatically, and adjust the frame with no manual adjustment. Contemporary video calls can be started directly from a familiar Lync environment and offer integrated content sharing for distributing files.

To 92% of the younger staff of ‘Generation Y’ that grew up with IT applications, what matters is not only their working hours, but where and how they work. With the help of video calls, staff can collaborate with colleagues on projects from anywhere and at any time. This makes it easier to combine professional life with private life, such as child care or caring for dependents. According to a study by Virgin Media business, 60% of office workers in the UK will already be working regularly from home by 2022.

These employees expect the freedom to choose how and with what equipment and technologies they will work. Working with one’s own and familiar devices is high on the agenda. Many companies are already meeting the desire for more autonomy: 54% of businesses around the world allow employees to work with their own devices. The availability of video on desktop and mobile devices is also sought after. In a recent study by Polycom and Quocirca, a third of the respondents stated that better access to video solutions, – on mobile devices, for example – would increase their use of them. (Source: Polycom/Virgin Media business/bs)